Domestic & International


                                Segmented markets up to 23 million customers into  clusters using demographic, geographic, psychographic, lifestyle & lifestage

                                Packaged products into appealing groups to substantially increase product penetration

                                Managed all product development / delivery and lifecycle management

                                Profit & Loss responsibility for over $480 million

                                Developed retention and loyalty plans

                                Strategic Planning


                                    >Product Development/Delivery

                                    >Product/Brand management

                                    >Strategic and tactical marketing plans

                                    >Marketing research

                                    >Marketing segmentation

                                    >Product development


                                    >Advertising and promotion

                                    >Distribution channel management



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