Domestic & International
Marketing
Segmented markets up to 23 million customers into clusters using demographic, geographic, psychographic, lifestyle & lifestage
Packaged products into appealing groups to substantially increase product penetration
Managed all product development / delivery and lifecycle management
Profit & Loss responsibility for over $480 million
Developed retention and loyalty plans
Strategic Planning
>Product Development/Delivery
>Product/Brand management
>Strategic and tactical marketing plans
>Marketing research
>Marketing segmentation
>Product development
>Pricing
>Advertising and promotion
>Distribution channel management